Our Story

“SANI started as a place of retreat.

Sometimes when your creative outlets become part of your day job, you no longer find that same pleasure in them. You can lose the sense of escapism they can bring. I did. I lost my love for creating. Love for graphic design, photography, for writing. A love to create and to create just for me. Just for the sheer enjoyment of it. The immersion of it.

After spending hours creating my own custom stationery for my wedding, I revived my deep lust for design and typography in the process. This made me realise I needed my own creative sanctuary, a sanctuary where femininity and beauty could be the focus. A retreat from my day-to-day work. To recharge. To lose sense of time, to freely express creativity.

Hello SANI.

Capturing beauty through photography. Celebrating love through weddings. Finding relaxation in writing. And embracing femininity through design.

Every design is inspired by a female I know or by someone’s personality I adore. And SANI is no different.

SANI herself is as beautiful as she is thoughtful; her charm lies in her ability to make you feel special and cared for, like you’re the only person in the room. SANI will sass you and charm you all at one, and often at the same time. When you meet SANI, you’ll feel like you’re meeting an old friend.

SANI is pure enjoyment. Encompassing all my creative passions. In one place. For one purpose.

I simply just want to create. Create for me, create for you, create for SANI.” – Casey, Creator of SANI.